Why Us

At VIVA, we use systems thinking to examine problems and deploy design thinking principles, approaches and models to arrive at solutions.

Our in-house 'VIVA Strategic Communication Framework', integrated with principles of systems thinking forms a powerful foundation for any communication strategy, thereby reducing the gaps and bottlenecks towards the intended impact we create in partnership with our clients and stakeholders.

Our endeavour is to exploit the possibility of brilliant and out-of-the-box strategic communication initiatives with systems and design thinking as the foundation. Our human-centred approach to arrive at solutions has stood the test of time. We believe that we are at the threshold of 'excellence in social change models' where the worlds of systems/design thinking and strategic communication blend and create something so unique that the world has never seen before.

Purpose

What is the purpose?

What is your vision?

What is your ultimate dream?

AUDIENCE

Who are your stakeholders? Why are they important?

How do you want to engage with them?

IMPACT

What impact do you

want your communication

to have?

CHANNEL

Let’s talk about owned assets! And dive deep into the power of channels!

MEDIUM

How do you choose the best medium for your message?

How do you leverage the power of the chosen medium?

MESSAGE

What is the change you want to bring in your audience? How do you want them to act as a result of your communication?

Our Values

Empathy to understand the pain, hopes, and dreams of our stakeholders

We actively engage with our stakeholders

Authenticity to

build credibility

We embrace being human and act in accordance to build audience connection

Imagination to develop

ideas that move

We are curious, we seamlessly use human intuition and technology

Pursuit of excellence being

committed to moving the needle

We are resilient and persistent. We ask what else is possible and how can we do it better

We leverage the Socio-Ecological Model to analyze the interplay of issues between the Individual, Interpersonal, Institutional, Community and Policy to gain deep insights into how individuals and the environment interact within a social system.

Recognizing the dynamic nature of societal frameworks, we advocate for a multi-faceted approach in developing SBCC designs, addressing the issue from various angles for comprehensive solutions that are primed for effective implementation.

We utilize Systems Thinking to understand interrelations within structured frameworks to identify key inflection points where communications could trigger desired behaviors and result in holistic systems change.

We strive to deeply understand underlying problems of the complex system that we are working in, analyzing behavior patterns of the target audience and identifying system loopholes that perpetuate undesirable situations. Through this strategic framework, we uncover the barriers and motivators of change, and the medium and channels most suitable to disseminate core messages for multi-stakeholder impact.

At VIVA, Utilizing design thinking principles for our campaigns has been an integral part of our work since our inception. We follow the 5 stages of design thinking to achieve campaign goals, thereby contributing to social impact.

Stage 1: Empathize
Understanding user needs has been the foundation of all these campaigns. In ‘through positive eyes, we needed to empathize who those that are HIV positive while in Karke Dekho Acha Lagta hai, we needed to know the audience's fears and motivators associated with donating blood’. One on one interviews and focused group discussions were tools we used to gain a deep insight into the beneficiaries persona, motivators, barriers and emotional cues.

We employ the Design Council’s ‘Double Diamond Technique’ to ideate, iterate, prototype and develop comprehensive communication strategies to drive behavior change.

We challenge assumptions to redefine problems, deeply understand perceptions, barriers, awareness levels and media usage of our target audience, to arrive at the most suitable communication design elements and channels for delivering key messages to achieving positive behavior change.