For your Projects
We harness the dynamic synergy between strategic communication and storytelling to craft behavior change and advocacy initiatives that deliver outcomes for your organization’s strategic goals! Through compelling content, design and media, we capture the tangible impact of your efforts at the grassroots, breathing life into your mission.
Audio Visual Films: Short Films and Beneficiary Stories
Given audio visual films are a powerful representation of your projects on the ground, our endeavor is to find ‘real heroes from the field’, and create short films that humanize your impact, making these narratives relatable and inspiring for your donors and stakeholders.
Beneficiary stories are short videos where we leverage your beneficiaries' voices from the field to showcase the tangible results of your project. For us, beneficiary stories are giving a face to your impact numbers.
Social Behaviour Communication Change: Strategy and Toolkits
At VIVA, we apply the principles of system thinking to create Social and Behavior Change Communication (SBCC) strategies and toolkits towards specifically defined behavior change outcomes. We carefully create and implement strategies that navigate the process of building awareness, influencing perceptions and attitudes, moving towards a desired behavior and sustaining the behavior.
We apply the socio-ecological model, acknowledging the influence of various stakeholders in an audience’s decision-making process and cross pollinate barriers and motivators for an audience’s behavior. We assisted the ‘Mumbai Mission for TB Control’ over a three year project, to support the Mumbai TB Control Society in developing an SBCC strategy. Audience analysis and insights, core messaging, communication tools and partnerships for dissemination gave way to implementation of powerful communication outputs (TVCs, Radio spots, Hoardings, IEC) that promoted behavior change towards TB prevention and control. (The initiative, funded by the Bill and Melinda Gates Foundation, was implemented under the Mumbai Municipal Corporation, under guidelines of the National Tuberculosis Elimination Program (NTEP) in partnership with Global Health Strategies.) Over 30 months of partnership, we supported the Maharashtra government to develop and implement an SBCC strategy that was aimed at achieving the Swachh Bharat Mission (SBM) outcomes for the state. The strategy was focussed on communities so that they overcome behavioral barriers towards SBM outcomes that included waste segregation at source, saying no to plastic and rejecting manual scavenging. We devised a powerful SBCC strategy with audience specific social and behavior tools and communication outputs - such as posters, wall paintings, local IEC, digital messages and e posters for circulation on social media - which was implemented across all Maharashtra districts by their respective Swachh Bharat Mission officers. (The initiative was funded by the Bill and Melinda Gates Foundation, and implemented in partnership with BBC Media Action, supporting the Urban Development Department of Maharashtra State Govt.) We created a multi-stakeholder strategy focusing on four key audiences, with the community at the center, and its influencing stakeholders - public and private healthcare providers, the local public health system (Municipal Corporation of Greater Mumbai), and policymakers like Indian Council for Medical Research (ICMR). This SBCC strategy developed for FMR is for addressing antimicrobial resistance and rational use of antibiotics, designed for implementation over the 5-year project period. VIVA's communications framework charted a clear path from purpose to outcome, navigating our audience’s motivators and barriers to expected behavior, core messaging for each group, and the best combination of message and channel for effective stakeholder engagement.
Advocacy with Stakeholders
In the social impact ecosystem, each stakeholder - government bodies, donors & funders, and civil society organizations - plays a significant role and needs to be advocated to in a specific and effective manner. At VIVA, our diverse understanding of this multisectoral ecosystem, and each stakeholder’s role within it enables us to design tailored advocacy and communication strategies and toolkits that consider the perspectives of specific and various stakeholders. We use the power of storytelling, crafting narratives that secure buy-in and support from each of these stakeholders.
We developed a toolkit for the Purposeful play curriculum project, to increase opportunities for advocacy with the donor for repeat funding. Engagement channels were identified - such as in-person meetings, newsletters, LinkedIn, and WhatsApp - used by project owners to engage with donors. We customized the toolkit content in visual, audiovisual, and textual formats to maximize engagement across these platforms, through digital stories of impact. With a mission to save 100,000 young girls and women from cervical cancer, VIVA worked alongside FPA India to develop advocacy strategies and toolkits for CSR and retail funding. The toolkit included (a) An Organization brochure (b) An campaign digital flyer (c) An Orientation Deck (d) A customisable proposal template . These were matched to exactly how they will be used to generate funding and establish partnerships. As advocacy strategists, we at VIVA developed a comprehensive toolkit by deeply understanding the primary audience - employers or corporations in the private sector, who would partner with NACO to provide HIV prevention services to their blue collared workforce. The toolkit included: A film featuring past success stories of employers like L&T and BPCL, showcasing the credibility and goodwill they had garnered by adopting the HIV policy and a coffee table book narrativizing these success stories, circulated among other target corporates. To ensure effective implementation, VIVA also targeted a secondary audience: State AIDS Control Societies’ ELM officers. We built capacities of 300 ELM officers across India. As a result, these officers were equipped with the necessary skills to effectively utilize the toolkit in their local corporate outreach. *The initiative was funded by the United States Agency for International Development (USAID), and implemented by Population Services International (PSI), Futures International, and the Public Health Foundation of India (PHFI).
Project Report and Documentation
At VIVA, we collaborate with social impact organizations on reporting and documentation in various formats such as stories of change, project closure reports, documentation of key organizational initiatives - in order to record activities by capturing project interventions, outcomes and impact for stakeholders and funders, along with offering learning insights.
For a young people focused capacity building initiative, we delved deep into their stories of change and the progress the beneficiaries have experienced as a result of the initiative. For a sustainability initiative that included a series of workshops, we documented the learning journey and its impact. At the end of a funding cycle, we developed a project closure report showcasing both quantitative and qualitative impact for the donor.
