Brief
To develop a beneficiaries advocacy toolkit highlighting ‘stories from the field’ with objective of addressing the stigma & discrimination faced by those infected and affected with HIV.
Challenge
It can be extremely difficult for a stigmatized HIV survivor to ‘come out’ and talk about their life.
Bringing Mumbai Together for "TB Harega toh Desh Jeetega" Campaign: Tuberculosis Awareness / Public Sector & Media Advocacy
Brief
Maximize campaign outreach and raise awareness around TB across the city of Mumbai.
Challenge
Campaign dissemination costs exponentially more than campaign creation. How do we overcome this to ensure that the campaign reaches the maximum population with minimum spends?
Karke Dekho, Achcha Lagta Hai: Promoting Blood Donation on World Blood Donation Day
Brief
Maximize campaign outreach and raise awareness around TB across the city of Mumbai.
Challenge
Campaign dissemination costs exponentially more than campaign creation. How do we overcome this to ensure that the campaign reaches the maximum population with minimum spends?
She's Just Getting Started: Menstrual Health Awareness/Community Radio & Bloggers/Digital Influencer Outreach
Brief
To use unique media platforms/channels to start a conversation and accelerate dialogue on Menstrual Health and Hygiene and its need in a young girl’s life
Challenge
Menstrual Hygiene was one of the biggest taboo topics in India (these were pre-‘Padman’ days!)
Children's Stories for CSR: Orphans & Vulnerable Children
Brief
KHPT had taken up a stall at the India CSR Summit. KHPT wanted potential CSR donors at the summit to take notice of, and consider funding their successful ‘Orphans and Vulnerable Children’ project for children affected by sex trafficking/trade.
Challenge
An exhibition stall environment is highly cluttered. It is extremely difficult to get visitors to stop, take notice of a stall and engage meaningfully. Moreover, building recall for a particular cause amongst all the NGOs is harder still.
Let's Get Girls Back to School: Menstrual Health & Adolescent Girls
Brief
To raise awareness and funds for the cause of Menstrual Health in adolescent girls through volunteer-led offline retail fundraising & corporate donations
Challenge
Menstrual Health was a taboo topic among the general population. We needed to overcome that and enable common people to talk about it, advocate for the cause and raise funds.
Mujhse Dosti Karoge: Promoting Safe Sex practices: HIV/AIDS Awareness
Brief
Raise awareness about importance of safe sex amongst migrants & people indulging in risky sexual behaviour
Challenge
Sex was a taboo subject in India. How does one talk about it? How does one get people to listen? Most importantly, where do we find ‘people indulging in risky sexual behavior’?